Learn about creating a farm tourism business
Starting a farm tourism business is a great way to inject another revenue stream into your farming business.
This course will guide you through the different ways in which you can build a tourism business, whether it is a farm gate store, a wine tasting event, a food event or even an immersive hands-on farm stay experience.
This course covers the following lessons:
The Scope and Nature of Rural and Agricultural Tourism
Background and History of Farm Tourism
Forms of Agribusiness for Managers and Farmers
Agritourism Beyond the Farm
Types of Agricultural Tourism
Possible Issues
Animal Welfare
Creating an Agritourism Setting
Planning Your Offering
Resource Management
Selecting Target Markets – Market Segmentation
Marketing Approaches
Legal and Health & Safety Requirement
Managing an Agritourism Business
Managing the Physical Resources
Managing People
Setting up and Running a Farm Shop
Agricultural Tourism Accommodation
Styles of Accommodation
Costing Accommodation
Maintenance
Farm Tours and Activities
Identifying Major Target Groups
Tours Within the Farm
Tour Schedules and Bookings
Designing and Conducting Tours and Activities
Creating and Delivering Activities
Creating Activities Outside the Farm – Mobile & Online
Agritourism Events
Types of Agricultural Events
Planning for an Agricultural Event
Phases of Delivering an Agricultural Event
Dealing with Event Issues
Managing Visitor Access
Marketing and Promoting an Agritourism Business
Introduction to Customer Relationships
Customer Care Policy
Customer Care – Levels of Involvement
Effective Communication
Dealing with Complaints
Self-Evaluation
Maximising Customer Service
Importance of Market Research
Analysing Costs and Benefits
Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project