Strategic Management Course
Strategic Planning is such an important aspect to decision making within a business. This course helps you understand how to effectively manage a business. This course will help you understand what you need to do to conduct a strategic plan. Analyse the external and internal environment to plan and lead a business into a direction that will help your business progress and grow.
Lessons covered in this course
Lesson 1: Nature and Scope of Strategic Management
What is the Difference between Strategy & Strategic Management?
The Importance Of Strategic Planning
Mintzberg’s Five P’s
How can you Use Mintzberg’s Approach?
What Strategies Are There?
Views of Strategy
Levels of Decisions
Strategic (Corporate) Level Decisions
Tactical (Business) Level Decisions
Operational (Functional) Level Decisions
Where Do You Start?
Analysis of your external environment and resource capabilities.
Identify your mission statement.
Identify a vision for the future.
What are your core values and guiding principles?
What are your long term goals and SMART objectives?
An action plan with timelines.
Develop a communication plan.
Develop and implementation and monitoring plan.
Lesson 2: The External Environment
Introduction
Why Analyse the External Environment?
Tools of Analysis – Macro Environment
Pestle Analysis
Political
Economic
Socio-Cultural
Technological
Legal
Environmental
Porter’s Five Forces
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat Of Potential New Entrants
Threat Of Substitutes
Extent Of Competitive Rivalry
Competitors Review
Competitor Profiling
Tools of Analysis – Micro Environment
SWOT Analysis
Lesson 3: The Internal Environment
Purpose of Analysing the Internal Environment
Internal Analysis Tools
VRIO
McKinsey 7S Framework
Using and Applying McKinsey’s Model
Value Chain
Portfolio Analysis
Competitive Advantage
Lesson 4: Strategic Management of Human Resources
Human Resources
Staff and Strategic Planning
What is an HR Audit?
Components of an HR audit
Organisational Structure & Strategy
Hierarchal
Functional
Horizontal (also known as Flat)
Divisional
Matrix
Team Based
Network
Process
Succession Planning
Organisational Culture
Adhocracy
Clan
Hierarchy
Market
Lesson 5: Developing a Strategic Plan
Business Level Versus Corporate Level Strategy
Developing a Strategy
What Focus are you Wanting to Achieve?
Strategy Mapping
Finances
Customers
Processes
Learning/Growth
Choosing the Right Strategy
Consistency
Suitability
Validity
Feasibility
Business Risk
Attractiveness to Stakeholders
Strategic Plan Document
Foundation
Competitive Advantages
Vision
Strategic Objectives and Organisational Goals
Key Performance Indicators
Resource Implications
Implementation
Strategy Timeline
Evaluation before implementation
Lesson 6: Some Initial Checks
Resource Allocation
Who Allocates Resources?
Gaps In Resources
Balanced Scorecard & Strategy Implementation
The four perspectives
Implementing the BSC
Communicating the Implementation
Evaluation
Who Evaluates?
What Are You Evaluating?
What Happens After Evaluation?
Strategy Monitoring & Control
Creating A Control System
Types of Control
Lesson 7: Green Strategy and Sustainability
Sustainability
What is a Green Strategy?
What do Companies Need to Consider?
Creating a more Sustainable Business Strategy
Assess the problem and define the objectives
What is the organisation’s mission?
Identify the available options
Implementation
Sustainability and Strategy - Areas for Concern
Management Buy-In
Stakeholder Engagement
Goal Type
Poor Monitoring
Lack Of Investment
Not Aligning Strategies
Loss Of Innovation
Missed Cost Savings
Negative Perception
Lesson 8: Managing Strategic Change
What is Strategic Change?
Why do we need Strategic Change?
Maslow’s Hierarchy of Needs and Change
Impacts of Strategic Change
What Causes the Need for Strategic Change?
Approaches To Managing Strategic Change – Emergent and Prescriptive Tools
Developing A Strategic Change Plan
Sustainable Change
Pillars of Sustainable Change
Leadership
Strategy
Culture
Structure
Systems
A Model for Sustainable Change
The Prerequisite Approach
Building Awareness
Levels Of Motivation and Desire
Assess Abilities
Creating Opportunities
Feedback
Lesson 9: Leading Strategic Change
Leading Strategic Change
What is Strategic Leadership?
Leadership and Management
Leadership Styles
Situational Leadership Theory
Life Cycle of Leadership
Contingency Theories
Fielder
Style Theories
The Blake and Mouton Managerial Grid
Informal Leadership
Inspirational Theories
Path Goal Theory
Instrumental Theories
Four Framework Leadership Model
Limitations of Leadership Theories
Leading Strategic Planning and Change
Tools