Learn essential components of marketing to different business settings.
Marketing is often confused with selling; however, SELLING is only part of the whole marketing process. It involves every aspect of getting the product or service from the supplier to the consumer (apart from the actual service or product itself), i.e. marketing includes advertising, promotions, packaging, distribution, sales and after sales services.
This course is designed to help understand the marketing world and assist you in making decisions and developing skills in marketing.
There are 10 lessons in this course
- Marketing and the Business
- Scope of Marketing Understanding basic economics (eg. supply & demand)
- Target Marketing
- The Marketing Mix and Managing the Marketing Effort
- Product Presentation and Packaging
- Promotion Communication skills
- Product Pricing and Distribution Pricing
- Customer Service Methods of assessing customer satisfaction
- Market Research
- Organisations