Sneak Peek

Why would you start and keep a blog?

People keep blogs for a number of reasons including:

- Building their writing skills through practice
- Marketing a service or product (individual, small business, or large company)
- Building a business brand/identity
- Building a personal brand/identity
- Sharing opinions and reviews
- Lifestyle commentary
- To provide information
- Niche interest e.g. fan reviews, discussion of television/books, bird watching, etc.
- To tell their story

If there is a story or something you want to write about in a blog, this comprehensive course will help you understand not only tips for writing your blog, but promoting and marketing your blog.

What's Inside the Course:

LESSON 1 DEFINING YOUR BLOG
Reasons people keep blogs
Developing a purpose for your blog
Example
Review what you have been learning

LESSON 2 RESEARCH YOUR NICHE/BLOG
Naming your blog
Keywords
Categories
Competitor identification
Finding your competitors
Competitor analysis
Points of difference
Identify your audience
Intended audience
Example
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LESSON 3 KEYWORDS
Example
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LESSON 4 DESIGNING YOUR IDEAL POST
Blog analysis
Content analysis
Review what you have been learning

LESSON 5 PRESENTATION OF YOUR BLOG
Improving accessibility
Using images
Review what you have been learning

LESSON 6 BUSINESS BLOGS I
Business blog considerations
Common types of business blog
Review what you have been learning

LESSON 7 BUSINESS BLOGS II
Expanding your blog
Multiple content streams
Review what you have been learning

LESSON 8 INTERMEDIATE BLOGS (FREELANCE BLOGS)
Freelance blogging
Review what you have been learning

LESSON 9 ESTABLISHING SOCIAL MEDIA, FEEDS & NEWSLETTERS
Keeping your audience informed
Review what you have been learning

LESSON 10 MARKETING, BRANDING, AND COMMUNITY BUILDING
Assessing your blog niche
Online communities
Example
Branding
Review what you have been learning
Final assessment